Founder of Bloom Strategies, Kristen Gordon, reached out for a brand identity refresh and a pitch deck to support future client conversations. As an LA native, I was excited to be apart of her mission to cultivate change and uplift Black and Brown leadership across the communities that shaped us.
To increase brand awareness and scale, Bloom Strategies needed an updated visual identity that reflected the true essence of the brand: empowering, creative, and rooted. The firm partners with organizations such as The Angeleno Project, Mayor Karen Bass, Bold Black LA, Hoorae Media, and Destination Crenshaw.
Bloom Strategies is an LA-based creative consulting firm rooted in culture, community, and social impact.
Brand awareness in full bloom.
The rebrand centered on a bold, custom typographic system paired with subtle floral details inside the “B,” symbolizing both presence and growth. The “B” alone carries main character energy, standing as a strong representation of the brand’s personality.
Stem Teal
#004A52
RGB: 0, 74, 82
Primary Brand Color
Marigold Bloom
#F17421
RGB: 241, 116, 33
Secondary Accent
Soil Black
#1E1E1E
RGB: 30, 30, 30
Dark Shades Color
Petal White
#F8F8F8
RGB: 248, 248, 248
Light Shades Color
A visual narrative for Bloom Strategies
With the new identity in place, I designed a 15-page pitch deck template showcasing Bloom Strategies’ vision, experience, and capabilities. The deck carries the refreshed brand through clean layouts and custom illustrations, creating a cohesive, client-ready presentation. Built in Canva, the template provides Kristen and her team full flexibility to edit and update as needed.
Credits: Header Image by Giovana Spiller · Mockup by Studio Blank