BRAND IDENTITY / PITCH DECK / CREATIVE DIRECTION

Bloom Strategies is an LA-based creative consulting firm rooted in culture, community, and social impact.

Founder of Bloom Strategies, Kristen Gordon, reached out for a brand identity refresh and a pitch deck to support future client conversations. As an LA native, I was excited to be apart of her mission to cultivate change and uplift Black and Brown leadership across the communities that shaped us.

To increase brand awareness and scale, Bloom Strategies needed an updated visual identity that reflected the true essence of the brand: empowering, creative, and rooted. The firm partners with organizations such as The Angeleno Project, Mayor Karen Bass, Hoorae Media, and Destination Crenshaw.
It was imperative that we designed a visual identity that balanced energy with elegance to align with such powerhouses, complemented by a cohesive pitch deck that highlighted the brand’s impact while inspiring prospective partners.
The rebrand centered on a bold, custom typographic system paired with subtle floral details inside the “B,” symbolizing both presence and growth. The “B” alone carries main character energy, standing as a strong representation of the brand’s personality.
With the identity in place, I designed a 15-page pitch deck template showcasing Bloom Strategies’ vision, experience, and capabilities. The deck carried the refreshed brand throughout with clean layouts and custom illustrations, creating a cohesive, client-ready presentation. Built in Canva, the template gives Kristen and her team full flexibility to edit and update as needed.