Raíz Holistic is a wellness practice rooted in Chinese medicine and holistic healing.
Dr. Jennifer Godinez, DACM, L.Ac, was ready to refresh Raíz Holistic with a brand that felt as intentional and nurturing as her work. As she expanded into new locations across San Diego and Los Angeles, the goal was to create a website that reflected the healing, sacred spaces she’s built for her patients.
Establishing the visual roots of Raíz Holistic
To establish a strong foundation, we developed a foundational brand identity including a wordmark logo, color palette, and font system. This ensured visual consistency as we expanded the brand into web and social platforms.
Olive Root
#4E5742
RGB: 78, 87, 66
Primary Color
Sage Mist
#9A9B85
RGB: 154, 155, 133
Secondary Color
Sandstone
#D6C8B2
RGB: 214, 200, 178
Accent Color
Earthen Black
#1F1E1C
RGB: 31, 30, 28
Dark Shades Color
A refined website to showcase offerings and book clients.
Dr. Godinez gave me full creative freedom with the website, only requesting specific colors and describing the tone she wanted to set to attract the right patients. After auditing her existing site and presenting an elevated creative direction, we landed on a grounded, sensual aesthetic designed to support women on their healing journey.
Built in Squarespace, the website integrates SEO, mobile optimization, image creation, and copywriting to create a functional digital experience.
Extending the brand across social media platforms.
To support the rebrand of Raíz Holistic, I designed a cohesive set of social media templates built in Canva. These designs allow Dr. Godinez to easily customize and update her content while maintaining a consistent brand presence.