PNR Homes is a San Diego-based real estate investment company that focuses on home renovations and resales.
Building a professional and dependable visual identity was key to helping this trusted team of real estate investors stand out. The founders of PNR Homes initially reached out to develop a brand identity and website that reflected the company’s core values and created a strong brand foundation.
Following the completion of the visual identity, our collaboration expanded to include interior design consulting, project management, and marketing materials such as email campaigns and sales brochures.
Geometric forms inspired by an architectural floor plan.
A system of geometric logo marks was designed to establish a modern visual identity for PNR Homes. The design features shapes inspired by architectural floor plans, paired with a clean, modern sans-serif typeface.
To balance the contemporary geometry of the logo, the color palette features a rich deep green, rustic yellow gold, and soft off-white.
Evergreen Slate
#02433E
RGB: 2, 67, 62
Primary Brand Color
Rustic Gold
#D9B449
RGB: 217, 180, 73
Secondary Accent
Walnut Black
#3B3028
RGB: 59, 48, 40
Dark Shades Color
Natural Canvas
#F3F0E9
RGB: 243, 240, 233
Light Shades Color
A minimal website to showcase the team’s renovations.
The team requested a simple yet effective website to showcase their work and connect with prospective clients. Built in Wix, the site includes SEO implementation, mobile optimization, and copywriting.
Cohesive brand materials for both print and digital.
To complete the brand identity, we designed a cohesive suite of branded materials including business cards, tri-fold brochures, email campaigns, and polo shirts.
Designing functional spaces
My final role with the team involved providing interior design consultations and project management for their home renovations. Responsibilities included drafting architectural floor plans, coordinating with the general contractor, and selecting materials, lighting, and functional layouts.
