Peace in the Wild is an outdoor recreational organization that focuses on community, wellness, and healing through nature.
Taylor Crenshaw is bridging the gap between Black people and outdoor recreation with her organization, Peace In The Wild. She has created a community for POC to have access to welcoming outdoor spaces while healing through nature.
After connecting with Taylor and her mission, we established the company’s core values and developed a strategy to help reach the targeted audience. Peace In The Wild is all about community, adventure and peace. For the logo design, we landed on a minimal landscape to set a peaceful atmosphere complemented by warm browns and a natural font pairing. The goal was to create a simple yet organic design that captures the essence of wellness and outdoor experiences.
To increase newsletter signups and promote upcoming events, we finalized the project by developing a website.