Kristhetic is a creative studio offering curated experiences through floral design, social events, and impactful collaborations.
Founded by Los Angeles–based creative Kristen Gordon, Kristhetic brings a culture-forward perspective to floral design and experiential work, partnering with brands such as Hoorae Media, YouTube, FX, and Supervsn.
When Kristen first reached out, her goal was to establish a clear brand foundation that would support her creative work in a cohesive and stress-free way. Together, we refreshed her existing brand identity and designed a Squarespace website to help her audience connect more deeply with her mission.
The existing Kristhetic logo needed refinements and a cohesive system to develop a solid brand foundation. We refined the custom script by correcting spacing, curvature, baselines, and letter proportions, then expanded the identity with intentional logo variations, a defined typography system, and a cohesive color palette.
Developing a solid brand foundation to stand on
Cobalt
HEX: #1E3FC2
RGB: 30, 63, 194
Primary Color
Marigold
HEX: #FA7C22
RGB: 250, 124, 34
Secondary Color
Cream
HEX: #EFEFD7
RGB: 239, 239, 215
Light Shades Color
Ink
#1F1E1C
RGB: 31, 31, 31
Dark Shades Color
With the refreshed brand in place, we designed a Squarespace website that felt aligned, intuitive, and easy to maintain. The site was structured to clearly present Kristhetic’s offerings, experiences, and evolving studio work in a professional way.